ABOUT

Karmen Tang is a content creator, marketer, and model, currently training as a nutritionist. Born in the UK with Hong Kong roots, she now calls Singapore home, blending global influences with a passion for culinary cultures and conscious living.

With a background in marketing, she has worked with brands like Aesop, Birkenstock, Love Bonito, Hilton Hotel, and Insta360, bringing their stories to life across F&B, hospitality, fashion, and wellness. A storyteller at heart, she has hosted podcasts with startup founders and now creates high-impact digital content through video, writing, and creative media.

As a model and content creator, she merges food, fashion, and lifestyle, producing visually compelling work for brands looking to engage wellness-conscious audiences. She also founded Good For You —a space for nourishing recipes and honest restaurant reviews, spotlighting the best dining experiences in Singapore and beyond.

Karmen’s Mission

To inspire and empower others to embrace nourishment and wellness, unlocking the healing power of food to help them look, feel, and live their best.

This mission became even more personal after a serious health scare that required lung surgery, followed by a close family member’s cancer diagnosis. These experiences reshaped her perspective, deepening her commitment to nutritional literacy and holistic health education.

Now training as a Nutritional Therapy Practitioner (NTP), Karmen is expanding her work to include nutrition coaching, bridging the gap between digital content and real-world wellness guidance. Whether through engaging content, brand collaborations, or personalized nutrition support, she hopes to make wellness more accessible, enjoyable, and sustainable.